website copywriting and search engine copywriting that converts

COPYWRITING FOR THE WEB

Question – "How do Users Read on the Web?"

Answer – "They don’t"

Similar to how newspapers are read, Website Visitors rarely read all words on a web page; rather, they scan the page, selecting individual words and sentences. As a result, Web Pages should employ scannable text featuring:

Highlighted and Relevant keywords
Meaningful headings, sub-headings and categories
Bulleted lists
One idea per paragraph
A clear, concise and compelling message
Proper use of good writing including grammar, spelling and syntax
Language that your specific audience relates to, uses and understands
High quality and high resolution graphics

Keep in mind, Website Users are busy and want to get the straight facts in a hurry. Creating High-Impact Online Copy will result in:

Increased usability
Better search engine placement and page rank
Increased traffic and word-of-mouth
Promoting your products and services through clear, persuasive website copy
Informing your audience of 'what's in it for them'
Delivering your unique Value Proposition
Converting surfers to customers